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Rashi Gupta

Kohls_pattern.png

Kohl's

KOHL'S wanted a holiday activation that drew consumers in. We delivered with a  graphically treated truck, custom photo builds, and a mobile experience throughout.

CLIENT Brief

ASK

  • Surround activation on gifting lists

  • Provide givewaways

  • "More gifts more savings"

  • Be able to make a list yourself

  • Have a digital component

  • Invite influencers

CHALLENGES + SOLUTIONS

  • Budget

  • Time

  • UX testing 

  • Designing for multiple platforms

  • Provide scalable options

  • How might we limit custom builds?

  • What KPIs can we solidify for smooth digital journeys?

TARGET AUDIENCE

  • Influencers posting on their socials

  • Young adults buying gifts for friends

  • Families buying gifts for loved ones

Render

These renders came together after several iterations and scalable options. The final product is not always the smoothest journey but the primary focus is making sure that the team follows through on the client's ask.

​

My job was to bring this holiday activation to life through these renders. I laid out the floor plan, custom fabrication pieces, and graphics to scale to ensure that what I rendered, is what you got. The challenges lied in the user journey and hitting each touch point- from scanning QR codes, to taking photos, to receiving giveaways.

MOODBOARD

MOODBOARD

  • Provide scalable options

  • How might we limit custom builds?

  • What KPIs can we solidify for smooth digital journeys?

TARGET AUDIENCE

  • Influencers posting on their socials

  • Young adults buying gifts for friends

  • Families buying gifts for loved ones

CLIENT Brief

ASK

  • Surround activation on gifting lists

  • Provide givewaways

  • "More gifts more savings"

  • Be able to make a list yourself

  • Have a digital component

  • Invite influencers

CHALLENGES + SOLUTIONS

  • Budget

  • Time

  • UX testing 

  • Designing for multiple platforms

Kohls_pattern.png

Kohl's

KOHL'S wanted a holiday activation that drew consumers in. We delivered with a  graphically treated truck, custom photo builds, and a mobile experience throughout.

Render

These renders came together after several iterations and scalable options. The final product is not always the smoothest journey but the primary focus is making sure that the team follows through on the client's ask.

​

My job was to bring this holiday activation to life through these renders. I laid out the floor plan, custom fabrication pieces, and graphics to scale to ensure that what I rendered, is what you got. The challenges lied in the user journey and hitting each touch point- from scanning QR codes, to taking photos, to receiving giveaways.

Reality

Between the IRL Activation and digital extension there were 158,361 total viewers on the Kohl’s Holiday Activation. We were able to attract consumers with bright holiday colors and fun giveaways in one of New York's busiest plazas. 

CLIENT Brief

CHALLENGES + SOLUTIONS

  • Budget

  • Time

  • UX testing 

  • Designing for multiple platforms

  • Provide scalable options

  • How might we limit custom builds?

  • What KPIs can we solidify for smooth digital journeys?

ASK

  • Surround activation on gifting lists

  • Provide givewaways

  • "More gifts more savings"

  • Be able to make a list yourself

  • Have a digital component

  • Invite influencers

TARGET AUDIENCE

  • Influencers posting on their socials

  • Young adults buying gifts for friends

  • Families buying gifts for loved ones

digital

Those who scanned the QR code at the physical pop up were led to an online gifting experience. We storyboarded, wire-framed, designed, prototyped, and worked with developers to create this sweepstakes. We utilized brand guidelines and assets, worked closely with the client, and tested for any bugs with the developing team. 

REALITY

Between the IRL Activation and digital extension there were 158,361 total viewers on the Kohl’s Holiday Activation. We were able to attract consumers with bright holiday colors and fun giveaways in one of New York's busiest plazas. 

REALITY

Between the IRL Activation and digital extension there were 158,361 total viewers on the Kohl’s Holiday Activation. We were able to attract consumers with bright holiday colors and fun giveaways in one of New York's busiest plazas. 

digital

Those who scanned the QR code at the physical pop up were led to an online gifting experience. We storyboarded, wire-framed, designed, prototyped, and worked with developers to create this sweepstakes. We utilized brand guidelines and assets, worked closely with the client, and tested for any bugs with the developing team. 

Render

These renders came together after several iterations and scalable options. The final product is not always the smoothest journey but the primary focus is making sure that the team follows through on the client's ask.

​

My job was to bring this holiday activation to life through these renders. I laid out the floor plan, custom fabrication pieces, and graphics to scale to ensure that what I rendered, is what you got. The challenges lied in the user journey and hitting each touch point- from scanning QR codes, to taking photos, to receiving giveaways.

DIGITAL

Those who scanned the QR code at the physical pop up were led to an online gifting experience. We storyboarded, wire-framed, designed, prototyped, and worked with developers to create this sweepstakes. We utilized brand guidelines and assets, worked closely with the client, and tested for any bugs with the developing team. 

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