zyrtec
CHALLENGE:
Design an omni- channel, digital engagement strategy focused on ingredient, environmental and social transparency. Leverage design practices to evolve your strategy.
PROBLEM:
Young consumers are skeptical of ingredient, sustainability, and social initiatives.
GOAL:
If J&J is transparent about our current progress through digital activations, then trust and consideration will increase.
BUILT FOR A NEW GENERATION
BUILT FOR A NEW GENERATION
OVERVIEW:
Design an omni- channel, digital engagement strategy focused on ingredient, environmental and social transparency. Leverage design practices to evolve your strategy.
PROBLEM:
Young consumers are skeptical of ingredient, sustainability, and social initiatives.
GOAL:
If J&J is transparent about our current progress through digital activations, then trust and consideration will increase.
Zyrtec
BUILT FOR A NEW GENERATION
CHALLENGE:
Design an omni- channel, digital engagement strategy focused on ingredient, environmental and social transparency. Leverage design practices to evolve your strategy.
PROBLEM:
Young consumers are skeptical of ingredient, sustainability, and social initiatives.
GOAL:
If J&J is transparent about our current progress through digital activations, then trust and consideration will increase.
Zyrtec
HOW MIGHT WE...
ENVIRONMENTAL
How might we let consumers know that Zyrtec is committed to environmental initiatives?
INGREDIENTS
How might we demystify Zyrtec's ingredients- What re they? Where are they from?
SUSTAINABLE
How might we promote the sustainable lifestyle and activites that Zyrtec allows people to engage with?
THEMES
HEALTHY PEOPLE
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Lifestyle- oriented
-
Sustainability is not the value proposition
-
Promoting Zyrtec's core impact
-
Engaging content that doesn't feel like an ad
HEALTHY PLANET
-
Product-oriented
-
Show- don't tell
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We can't bring these topics up out of nowhere- must be parallel to increased engagement and trust
ENVIRONMENTAL
How might we let consumers know that Zyrtec is committed to environmental initiatives?
INGREDIENTS
How might we demystify Zyrtec's ingredients- What re they? Where are they from?
SUSTAINABLE
How might we promote the sustainable lifestyle and activites that Zyrtec allows people to engage with?
How might we...
RETAIL COMPONENT
RETAIL
TOOLKIT
SOCIAL
IMPROVEMENT:
Updating social media to remind people of every day moments and activities. Reconnecting with people on a more authentic level. Utilizing new brand language to integrate Zyrtec within the user's lifestyles.
WEB
IMPROVEMENT:
Updating the Zyrtec's website to be more modern with cleaner illustrative styles. Reintegrating new brand language along with cleaner usage of colors. Simplifying the leaf logo and implementing it within the website.
RETAIL COMPONENT
TOOLKIT
SOCIAL
IMPROVEMENT:
Updating social media to remind people of every day moments and activities. Reconnecting with people on a more authentic level. Utilizing new brand language to integrate Zyrtec within the user's lifestyles.
WEB
IMPROVEMENT:
Updating the Zyrtec's website to be more modern with cleaner illustrative styles. Reintegrating new brand language along with cleaner usage of colors. Simplifying the leaf logo and implementing it within the website.
WEB
IMPROVEMENT:
Updating the Zyrtec's website to be more modern with cleaner illustrative styles. Reintegrating new brand language along with cleaner usage of colors. Simplifying the leaf logo and implementing it within the website.
SOCIAL
IMPROVEMENT:
Updating social media to remind people of every day moments and activities. Reconnecting with people on a more authentic level. Utilizing new brand language to integrate Zyrtec within the user's lifestyles.
WEB
IMPROVEMENT:
Updating the Zyrtec's website to be more modern with cleaner illustrative styles. Reintegrating new brand language along with cleaner usage of colors. Simplifying the leaf logo and implementing it within the website.
TOOLKIT
RETAIL COMPONENT
HOW MIGHT WE...
ENVIRONMENTAL
How might we let consumers know that Zyrtec is committed to environmental initiatives?
INGREDIENTS
How might we demystify Zyrtec's ingredients- What re they? Where are they from?
SUSTAINABLE
How might we promote the sustainable lifestyle and activites that Zyrtec allows people to engage with?